Business Anthropology

Business anthropology is an emerging field of study that seeks to understand the complexities of business through the lens of anthropology. Anthropology has long been used in the scientific study of human societies and cultures. Nothing affects our society more than business and by applying anthropological methods and theories, business anthropologists are able to uncover unique insights into the behavior of individuals and groups within organizations.

The goal of business anthropology is to use anthropological tools to help businesses better understand their

• management structure, rituals and do they fit for your future goals
• employees, team communication, vision sharing and how employees feel empowered in the organisation
• customers, and stakeholders.

By understanding the social and cultural dynamics within an organization, businesses can create 

• more effective strategies for innovation
• collaborative planning 
• effective team organisation 
• effective team of team collaboration 
• problem-solving,
• communication.

There are many ways in which business anthropology can be applied to provide  businesses value. Some of the key questions we aim to answer:

What can Business Anthropology Discover

Who are we ? What are our Values? Business anthropologists can help businesses understand the underlying cultural dynamics within their organization. By analyzing the

•  values
• beliefs
• behaviors of employees

Anthropologists can provide insight into what practices may be causing friction and  how to improve communication, collaboration, and productivity.

Who are our customers? Marketing research: Anthropologists are skilled at observing and interpreting human behavior, which makes them ideal candidates for conducting market research. By studying consumer behavior and preferences, anthropologists can help businesses develop more effective marketing strategies and product designs.

How do we interact User experience research: Anthropologists can also be valuable in the development of user experience research. By observing how users interact with products and services, anthropologists can provide insights into how to improve user experience and satisfaction.

Workshops

Innovation strategy

Anthropologists are skilled at identifying un-met needs and desires of consumers. By applying anthropological methods, businesses can uncover hidden opportunities for innovation and develop products and services that better meet the needs of their customers.

Organizational change management:

 Anthropologists can provide valuable insights into the cultural and social dynamics of an organization during times of change. By analyzing the impact of change on employee behavior and morale, anthropologists can help businesses develop strategies to manage change more effectively.

Unblock your Issues, Create your Future 

A business anthropology is a powerful tool that can help businesses better understand the social and cultural dynamics within their organizations. By applying anthropological methods and theories, businesses can gain unique insights into the behavior of employees, customers, and stakeholders. This can lead to more effective strategies for innovation, problem-solving, and communication, ultimately leading to greater success in the marketplace.